Les Gold is a reality TV star, pawnbroker, and businessman known for his role in the popular TV pawn shop series Hardcore Pawn. He has built a successful career in the pawn industry, running American Jewelry and Loan, a famous Detroit pawn shop. But behind his success, there is a strong and supportive partner—his wife, Lili Gold.
In this article, we will explore Les Gold’s marriage, Lili Gold’s biography, her role in the Gold family business, and all the details you need to know about Mrs. Gold.
Les Gold Profile Summary
| Attribute | Details |
| Full Name | Les Gold |
| Birthdate | June 20, 1950 |
| Profession | Pawnbroker, Reality TV Star, Author |
| Business | American Jewelry and Loan |
| TV Show | Hardcore Pawn (2010–2015) |
| Book | For What It’s Worth: Business Wisdom from a Pawnbroker |
| Spouse | Lili Gold |
| Children | Ashley Broad, Seth Gold |
| Net Worth (2025) | $5 million |
| Height | 6′ 2″ |
| Nationality | American |
Does Les Gold Have a Wife?
Yes, Les Gold has been happily married for decades. He tied the knot with Lili Gold in 1975, and their relationship has stood the test of time. Unlike many reality TV personalities, Les Gold’s marriage has remained strong despite his fame from Hardcore Pawn. His wife, Mrs. Gold, has been a crucial part of both his personal and professional life.
Their bond goes beyond just love—they have built a family and a thriving business together. The Gold family has played a significant role in shaping the Detroit pawn shop industry. Their successful business, American Jewelry and Loan, has made them one of the most well-known couples in the pawn industry.
Who Is Les Gold’s Wife?
Les Gold’s wife is Lili Gold, a devoted partner, mother, and businesswoman. She married Les Gold in 1975, and they have built a strong life together. While Les Gold is famous for Hardcore Pawn, Lili Gold has played a crucial behind-the-scenes role in managing American Jewelry and Loan, the Gold family pawn shop in Detroit, Michigan, USA. She is known for her business acumen, supporting her husband in expanding their pawn business.
Beyond business, she is the loving mother of Ashley Broad and Seth Gold, both of whom are involved in the Gold pawn empire. Their marriage showcases a successful partnership in both life and the pawn industry.
How Les Gold Met His Wife
Les Gold met Lili Gold in the early 1970s, long before he became a reality TV star on Hardcore Pawn. Their love story began in Detroit, Michigan, USA, where they shared a passion for business and ambition. As Les Gold was already involved in the pawn industry, he found a strong and supportive partner in Lili Gold.
Their connection grew quickly, leading to their marriage in 1975. Over the years, their bond strengthened as they worked together to build the Gold family pawn shop, American Jewelry and Loan. Their relationship is a testament to love, loyalty, and shared success in both their personal life and pawn business.
Lili Gold’s Role in Les Gold’s Career
Lili Gold has been a crucial part of Les Gold’s journey in the pawn industry, helping him establish and grow American Jewelry and Loan in Detroit, Michigan, USA. Since their marriage in 1975, she has played a behind-the-scenes role in managing operations, ensuring smooth business functions, and supporting her husband’s vision.
While Les Gold became the face of the Gold family pawn shop, Lili Gold handled administrative and financial aspects, contributing to their long-term success. Her dedication helped turn their pawn business into a thriving empire, later showcased on Hardcore Pawn. Without her strategic support, the Gold business legacy wouldn’t be what it is today.
Marriage and Family Life
Les Gold and Lili Gold have shared a strong and enduring marriage since 1975, building both a family and a successful pawn business together. Their relationship has been the foundation of the Gold family, raising their children, Ashley Broad and Seth Gold, who later became key figures in American Jewelry and Loan.
Despite the challenges of running a Detroit pawn shop, their partnership has remained unshaken. While Les Gold focused on growing the business and appearing on Hardcore Pawn, Lili Gold managed the household and administrative duties. Their bond as a pawn power couple has played a significant role in shaping the Gold business legacy and maintaining their family’s success.
Lili Gold Age
Lili Gold was born in the 1950s, making her approximately 73 years old in 2023. As the devoted Les Gold spouse, she has been a key figure in both his personal and professional life for decades. Since marrying Les Gold in 1975, she has remained a strong support system for the Gold family and their pawn business.
While her exact birthday isn’t widely known, her contributions to American Jewelry and Loan and the pawn industry have made her a respected figure. Even in her seventies, she remains active, proving that age is just a number when passion and dedication drive a person’s journey in business and family life.
Lili Gold Education
There is limited public information about Lili Gold’s education, but her expertise in managing the Gold family business speaks volumes about her skills. As the Les Gold spouse, she has played a crucial role in the success of American Jewelry and Loan since its founding in 1978.
Though she may not hold a formal degree in business, her practical knowledge in the pawn industry has helped shape the company’s operations. Her ability to manage finances, customers, and store logistics showcases her business acumen. Lili Gold has undoubtedly contributed to the Gold pawn empire, proving that experience and dedication can be just as valuable as traditional education in building a successful career.
Career Highlights of Lili Gold
Lili Gold has been a key figure in the Gold family business, working alongside her husband, Les Gold, to build American Jewelry and Loan into a thriving enterprise. Since its founding in 1978, she has played a vital role in managing store operations, ensuring smooth customer service, and handling finances.
As a pawn shop businesswoman, she has helped expand the company’s reach, making it one of the most recognized names in the pawn industry. Though she avoids the spotlight, her contributions behind the scenes have been crucial to the success of the Detroit jewelry business, cementing her place as an essential part of the Gold pawn empire and its lasting legacy.
Lili Gold’s Height, Weight, and Physical Appearance
| Attribute | Details |
| Height | 5 feet 4 inches (163 cm) |
| Weight | 65 kg |
| Hair Color | Blonde |
| Eye Color | Brown |
Lili Gold’s Net Worth
As a successful pawn shop businesswoman, Lili Gold has accumulated significant wealth over the years. Her estimated net worth stands at $1.5 million, largely earned through her role in American Jewelry and Loan, the Detroit jewelry business she co-owns with her husband, Les Gold. While she stays behind the scenes, her financial expertise has contributed to the Gold family wealth.
The pawn industry has proven to be highly profitable, especially with the exposure from the hit reality pawn show, Hardcore Pawn. With decades of experience managing the Gold family business, she remains a key force in its continued success, further solidifying her status in the pawn shop economy.
Les Gold Net Worth
As a renowned pawnbroker, reality TV star, and entrepreneur, Les Gold has built an impressive financial empire. His estimated net worth in 2025 is around $5 million, largely generated from his Detroit pawn shop, American Jewelry and Loan. Founded in 1978, the business became famous through the hit reality pawn show, Hardcore Pawn, which aired from 2010–2015.
Besides his pawn business, he is also an author, having written For What It’s Worth: Business Wisdom from a Pawnbroker. His success in the pawn industry, coupled with smart investments, has solidified his status as a businessman fortune holder and a leading figure in the pawn shop economy.
Is Les Gold Still Married?
Yes, Les Gold is still happily married to his longtime spouse, Lili Gold. The couple tied the knot in 1975 and have remained together for nearly five decades. Their strong bond has been the foundation of both their marriage and the success of their Detroit pawn shop, American Jewelry and Loan.
Despite the challenges of running a family business, their partnership has thrived. The Gold family is well-known in the pawn industry, with their children, Ashley Broad and Seth Gold, also involved. Their enduring marriage proves that even in the fast-paced world of the pawn shop economy, love and business can go hand in hand.
Fast Facts About Lili Gold
- Lili Gold is married to Les Gold since 1975.
- She is a co-owner of American Jewelry and Loan.
- She has two children, Ashley Broad and Seth Gold.
- Her estimated net worth is $1.5 million.
- She has played a crucial role in the pawn business.
Conclusion
Les Gold and his wife, Lili Gold, have built a lasting marriage and a successful pawn shop empire together. Their relationship, which began in 1975, has been the backbone of both their family and their business, American Jewelry and Loan. Through decades of hard work, they have turned their Detroit pawn shop into one of the most recognized names in the pawn industry, especially with the success of the reality pawn show, Hardcore Pawn.
As of 2025, Les Gold’s net worth is estimated at $5 million, while Lili Gold’s net worth is around $1.5 million. Their combined fortune reflects their dedication to the Gold family business and their lasting impact on the pawn shop economy.
FAQ’s
Is Les Gold a millionaire?
Yes, Les Gold is a millionaire, with an estimated net worth of $5 million
Does Les Gold still own American Jewelry and Loans?
Yes, Les Gold continues to own and operate American Jewelry and Loan, a family-run pawn shop in Detroit, Michigan.
Who is Ashley Gold’s husband?
Ashley Broad is married to Jordan Broad, a successful businessman. They have been together since their wedding on September 6, 2003.
I’m Talal Mudassar, a celebrity blogger with two years of experience. I dive into the world of entertainment, sharing Celebrity News, Trends, and In-Depth Insights that keep you in the loop.